Course Description

This comprehensive diploma program combines the power of digital marketing with the art of graphic design to create well-rounded professionals adept at both strategy and creative execution. Students will learn essential digital marketing techniques, including social media
marketing, SEO, content strategy, and campaign management, while also developing practical graphic design skills to create stunning visuals, logos, and branding assets. The program focuses on hands-on experience through real-world projects and case studies, allowing students to build a diverse portfolio that demonstrates their expertise in both fields.

Digital Marketing Modules

  • Introduction to Advanced Digital Marketing and AI
  • AI-Driven Branding Strategies
  • AI and Data-Driven Marketing
  • Advanced Social Media Marketing and Brand Building
  • Personal Branding Strategies and Growth Hacking
  • Advanced Content Marketing and AI Tools
  • Data Analytics and Measuring Success

Graphic Design Modules

  • Design Principles
  • Typography
  • Color Theory
  • Software Tools Overview
  • Creating Digital Graphics
  • Layout and Composition
  • Branding and Identity
  • Project Work
  • Final Presentation

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